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How many business owners have looked for ways to boost their bottom line? Of those managers, how many have considered their postage expenses? One of the most overlooked aspects of any small to mid-sized business when it comes to saving money is the postage that is used on a regular basis. These days, keeping a postage meter within the office is not only a boost to the professional image of the business but also to the bottom line. For any business that sends packages on a regular basis, the Pitney Bowes ShipStream™ postage meter and monitoring system is the perfect solution.

One of the most arduous tasks for any small business that ships several packages on a regular and consistent basis is making journeys back and forth to the post office. Taking the time out from a packed day to travel to the post office and then standing in long lines waiting to weigh the packages and determine how much the postage will be will detract from any business’s productivity.

Using the Pitney Bowes ShipStream™ postage meter and tracking system, there won’t be any reason to drive to the post office again. By keeping every staff member in the office, including yourself, you will improve efficiency and boost the bottom line of the business. As a business operator, you will be able to track your shipping expenses which can help determine if there are any areas that can possibly be streamlined to improve your overall postage expenses.

Pitney Bowes has been an innovator in postage meters for years and the ShipStream™ is another in a long line of wonderful products intended to help small businesses become more efficient. Many businesses these days rely on websites such as Ebay to sell products. Part of the expense of the item includes shipping, which often has to be determined up front because the buyer may be from across the country. With the Pitney Bowes ShipStream™, businesses can now make postage without the total printed on them. This lets your business to keep the real shipping costs hidden from your customers.

With the software hooked up to the Internet, the ShipStream™ will figure out precisely the cost to ship each and every package and can handle parcels up to ten pounds (thirty pounds if you choose the larger scale). As a small business doesn’t know when the bulk of orders will come in at any given time, this means that there is always the likelihood to run out of postage before the end of the day. Not with the Pitney Bowes ShipStream™. You can connect at any time, day or night, seven days a week, and buy more postage as needed.

The Pitney Bowes postage meters are an excellent way for businesses to decrease their postage budgets and potentially free up some money for other departments, or for that cruise the owner and his or her spouse has been hoping to take for some time. Having a postage meter in the office adds more than just a deeper sense of professionalism; it adds a sense of efficiency to the complete process.

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Chris Ulrich is the operator of PostageSpecials.com which covers the Pitney Bowes Postage Meter which include Pitney MailStation and provides small businesses 0 free postage when they sign up. Discover what amount your company can save by implementing a Pitney postage machine.

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How Small Industries Can Put The Pitney Bowes Mailstation 2 To Work With

published Friday, March 25th, 2011 at 1:30 pm by admin

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How Small Industries Can Put The Pitney Bowes Mailstation 2 To Work With

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In the current international economic climate, clients are holding onto their money a bit tighter and businesses are realizing the line between staying open and closing their doors becoming razor thin. This is why it’s essential that every small business save money wherever and however it can and believe it or not, a postage meter, like the Pitney Bowes Mailstation 2 is one of those ways by which any operation can save money.

The Mailstation 2 is a small, personal postal assistan right in your own office. Pitney Bowes has been the leader in postal equipment for generations and they have improved their craft in this Mailstation 2 postage meter unit.

Perhaps as a small business owner, one might not recognize postage to be an area where great expense can be saved, but believe it or not it is. This is not, in any way, meant to say that a small business will find its answers simply by adding the Pitney Bowes Mailstation 2 to its taskforce. Rather, when economic times get tight, every dollar does add up. As Benjamin Franklin is hailed for quoting: ‘A penny saved is a penny earned.’

The Pitney Bowes Mailstation 2 allows you to print postage directly onto cards, flyers, envelopes, or letters as well as print postage labels for packages. There will no longer be any reason to guess at how much a particular shipment or letter will cost to send out as this Pitney Bowes Mailstation 2 personal postage meter connects to the Internet and determines, based on the weight of the parcel and the zip code of the destination address, how much it will cost to send.

Ask just about any friend or business owner and you are bound to hear that they, at some time or another, have attached extra postage on packages or letters because they thought that the traditional 42 cents might not be enough. Add this several times for each month and before you know it, that small business will see large numbers begin to pile up. Any small business that plans on being successful has to find methods to cut excess waste and operate more efficiently. This is merely the nature of the beast, in a manner of speaking.

With the Pitney Bowes Mailstation 2 personal postage meter machine in your office, you will also be able to track just how many packages, parcels, or letters your business sends out every week or month. It also allows you to record up to five to ten different accounts, so you will know which department, or employee, within your organization is creating the highest amount of mail in a given period of time. A business owner may often be shocked by how much mail one department adds and thus there may also be methods to streamline the process.

When customers halt spending, it’s the small businesses that suffer the most. When every cent matters, look to your outgoing mail as a method of savings and when you add the Pitney Bowes Mailstation 2 to your arsenal, you will have a postage meter that could very well save the business.

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Christopher Ulrich: Christopher Ulrich is the webmaster of postage-meters.info that talks about the Pitney Bowes Postage Meter including Shipstream , Mailstation and the benefits of postage meters by Pitney Bowes and offers Increased productivity and reduced costs through pitney bowes postage meters and machines.

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How to List Books, Vinyl Records and Other Tangible Items Online and Make Sales

published Wednesday, March 23rd, 2011 at 2:12 pm by admin

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How to List Books, Vinyl Records and Other Tangible Items Online and Make Sales

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How to List Books, Vinyl Records and Other Tangible Items Online and Make Sales

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I have lost count of the number of times I have come across poorly described books and vinyl records on the internet, particularly on auction sites, where attracting the right eyeballs is doubly important on time-sensitive items.

Your title and description is of vital importance and will ultimately determine whether your item sells or remains in your inventory. Below I have provided a few tips to help you attract your potential buyer’s attention in the first instance. Once they are looking at your offer, there are a couple of things you can do to answer some if not all of their questions before they have even been asked. Then I’ll discuss what should happen once you have received payment.

I have put together the information below from observations I have made from a buyer’s point of view, as well as from my own experience as a seller of books and vinyl records over a number of years. I do genuinely believe that some online sellers are giving the rest of us a bad name purely because they are failing to adhere to a few simple guidelines based on common sense and unwritten law (either by mistake or because they haven’t thought about it before).

Here are the crucial points to remember when listing a book, vinyl record or other tangible item for sale online:

* As with everything else you may sell on the internet, the title or headline is of paramount importance as this will almost always be the first thing a potential buyer sees. A detailed and informative headline will also help search engines like Google index you that little bit faster.

Here’s a tip I usually keep close to my chest: make the actual address of your page as close to the title of your listing as possible. A URL such as: http://yourstore.com/products/book12.html is not nearly as good as
http://yourstore.com/products/the_man_with_the_golden_gun.html

If your store script or service does not allow you to make search engine friendly product URLs then find another one. (Years ago I made a fatal error that cost me a bucketful of sales. I used to hand build every product page and the URL was also the name of the product, as mentioned above. This method got me on the first page of Google many times, which also led to a lot of sales. Then I got lazy and used a store script to generate my product pages (these contained a bunch of numbers and the dreaded ?) and within a week of putting it up sales plummeted and I was nowhere to be seen in the search engines. Don’t make that same mistake. Spend a little time on your titles and product URLs)

* A detailed description of the item will give you a greater chance of a sale. Don’t try to deceive the buyer by omitting important information, even if it means you lose the sale (in which case the product you are offering is not as good as it should be). I have had first hand experience of this, where I have purchased a book, for example, on the understanding that it was a first edition, first print only to find that it was a reprint or a book club edition. I was not best pleased.
* mention the condition of the item, whether it is new or used, in mint condition or damaged. In short – be honest and open. It’ll pay dividends in the end.
* If possible give the weight of the item, the ISBN or catalogue number and year of manufacture or issue if approprite.
* Provide photographic images of the item in support of your description. Include any major selling points such as the author’s signature, or a number representing a special or limited edition. Photograph any damage to the item, such as tears, bumps or splits.
* When sending the item, include a personal thank you note with your web site URL at the bottom
* Do NOT overcharge on shipping costs. Postage should not be a way to booster profits but should be a fair reflection of how much it actually costs to send the item.

Special note regarding shipping:

* Ask at your Post Office for information on current postage rates or visit their website, which will probably have a postage rate calculator.
* Weigh the item in packaged form and find out the rates for posting to different parts of the world. Add this information either in the description or in the shopping cart. Admittedly, this can be time consuming when you have a lot of items of varying weights, but it will be time well spent to do it correctly and fairly.
* Add a reasonable cost on top of the actual shipping rate to account for packaging and handling.
* Always ship items promptly and certainly within 24 hours of payment. (Some sellers won’t ship an item until a banker’s cheque has cleared. I never wait. I always ship as soon as the cheque arrives and out of the hundreds I have received I’ve never once had a problem.) Don’t make the customer wait unnecessarily. After all, if they like your service they will be more inclined to buy from you again.

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Bob Evans has been selling items on the internet since 2000 and books and vinyl records in particular since 2006. He has a wide range of first edition books, some of which are signed, and many collectible classical vinyl records, all of which he is in the process of listing on his own website, Books-And-Records.com

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Tags: Auction Sites, Books, Business Books, Business List, Business Online, Common Law, Common Sense, Email, Eyeballs, First Instance, Free Articles, Free Directory, Items, List, Mistake, Online, Online Articles, Online Books, Online Business, Online Directory, Point Of View, Records, Sales, Sales Books, Tangible, Unwritten Law, Vinyl, Vinyl Records
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Commercial Printing Industry Updates That Affect Marketing

published Monday, March 21st, 2011 at 2:31 pm by admin

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Commercial Printing Industry Updates That Affect Marketing

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Posted: Jul 30, 2008 |Comments: 0
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If you own your own business or are a marketer for a business, you may not think commercial printing developments affect you, but they do.

Anytime you need something printed, from brochures to posters, you interact with a commercial printing company. Price hikes, your printing options, paper options – everything that is connected with what you need to have printed – is affected by printing industry developments. Here are some of the latest developments you need to know:

More specialized paper options
There has been a trend in the last few years in the paper industry toward specialization, basically to combat the consolidations of printing companies, so that printing companies can offer more and better paper options. What’s come of that is good news and bad news: you have more paper options for printing your business cards to your postcards, but the bad news is that there’s been an average of a 5% hike in paper prices per year since 2006.

Higher postage prices
Obviously, the price hike of postage will affect your direct mail budget, but it might also affect the type and/or design of the mailer you send out. The price increase varies depending on the type of mailing piece, but the new rules also consider the shape of the mailer, rather than just the weight, which is how the old system worked. You may want to rethink that funky-shaped brochure or postcard or check with the Postal Service before sending it.

Higher gas prices
Well, surprise surprise, something else higher gas prices affect! The paper that is delivered to printers is getting more expensive because of the fuel it takes to drive those big-rigs across country, but so far the printers have been absorbing that extra cost. With the jump of gas prices to over a gallon though, printers will soon be passing on the cost to customers.

Also, many products used in the printing process, including ink and the resins used to make ink, are made with oil or natural gas. So not only the paper cost, but soon the ink and other costs might be passed on to you.

Lower cost per page to print
This is good news: the technological advances in digital and traditional printing are lowering the cost per page when printing on new printers. InfoTrends has estimated that the cost per page of all printing will decrease by 10% per year through 2010. And since color printing prices have dropped, it is expected that more businesses will use color printing over black-and-white. This means you may need to start printing all of your marketing materials in color to keep up with your competitors who will be printing in color.

Now you have a good head start on what to expect the next time you contact your printer. Be sure to keep up with the trends at http://www.topix.com/business/commercial-printing or through the Print CEO Blog (http://printceoblog.com/) that disseminates print industry info in an easy to read format.

For comments and inquiries about the article visit: Commercial Printing

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Tags: Affect, Bad News, Business Cards, Commercial, Commercial Printing Company, Commercial Printing Industry, Consolidations, Direct Mail, Industry, Industry Developments, Industry Updates, Mailing Piece, Marketer, Marketing, Options Paper, Own Business, Paper Options, Postage Prices, Postcards, Price Hike, Price Hikes, Printing, Printing Companies, Printing Options, Specialization, Updates
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Take advantage of cheap international postage and parcel tracking

published Saturday, March 19th, 2011 at 3:23 pm by admin

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Take advantage of cheap international postage and parcel tracking

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Posted: Jan 25, 2011 |Comments: 0
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There are plenty of ways to make a success of your business and those who start companies will be aware of a lot of the most commonly used and most effective sales and marketing strategies, but when it comes to cutting costs, even looking at small things such as postage costs can make a big difference. This is particularly true these days, since the standard postal service and the monopoly it had when it came to parcel delivery was shattered by the arrival of numerous UK courier companies.

All those businesses that are reliant on the ability to send items to colleagues, customers and consumers in order for their business to survive, must start to take advantage of the cheap international postage options on offer and the parcel tracking functions that are available. Courier companies these days are capable of sending just about anything to just about anywhere, meaning the options for sending parcels within the UK and abroad are vast.

Cheap international postage is particularly important for ecommerce businesses, those sites that sell online to people all over the world. Nowadays it is not only possible to send items cheaply and quickly but it is also possible to book these kinds of courier services online, meaning there are no traffic jams or queues to contend with and meaning you can book a number of different services at the same time and book a parcel collection when it suits you.

There are many advantages to using couriers, being able to book their services online is one, getting cheaper prices is another and parcel tracking is another. Parcel tracking allows you to check on the progress of your item from the moment it leaves your hands to the moment it arrives with the recipient, allowing you to keep a level of control that is essential if you’re sending high value items or urgent items. Customers will also appreciate this level of control over the items that they’re buying, they will more likely buy from a site which enables them to track their order, particularly if they’re excited about the item they’ve bought, it’s for a present, or they simply want to know its whereabouts.

All ecommerce businesses should take advantage of parcel tracking, whether it’s TNT tracking, DHL parcel tracking or tracking services from any other UK or international courier. International postage costs from couriers can also mean saving a lot of money.

Take advantage of international postage prices and things like TNT tracking, which you can only get from couriers.

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Tags: Advantage, Business Ideas, cheap, Colleagues, Consumers, Courier Companies, Courier Services, Ecommerce Businesses, Effective Marketing, Effective Sales, Email, international, International Postage, Marketing Strategies, Monopoly, parcel, Parcels, Postage, Postage Costs, Postal Service, Queues, Sales And Marketing, Sales Marketing, Take, tracking, Traffic Jams, Uk Courier
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